2021 CHICANO FEDERATION MARKETING
In 2021, I had the opportunity to do a few projects for Chicano Federation, a non-profit organization located in San Diego that focuses on providing resources in child development programs, nutrition programs, housing programs, and workforce & business development programs to the San Diego community. I was tapped to assist with producing video content for their luncheon, one of their larger events, and introducing their collaboration with the San Diego Loyals soccer team.
For this project, they requested for two videos - one for the event, and one to promote the collaboration leading up to the event. I had complete creative direction for the collaboration video and themed the video after teamwork and the power and impact of collaboration. The visual component of the video was intended to tell a story by starting with a small group of individuals, and eventually growing with a large group of individuals working together. The build-up of the video coincides with the number of people collaborating.
The 2nd video for their event required a bit more structure, taking the approach of a testimonial/interview style video. This required connecting with multiple parties who can discuss key points of each area in Chicano Federation, as well as the main spokesperson being the CEO of Chicano Federation painting the picture regarding the immense work they do at their organization and the work they seek to continue doing throughout 2021 onwards.
I worked alongside their Director of Engagement and Impact on gathering the resources needed for the video and connecting with individuals to highlight their areas - child development programs, nutrition programs, housing programs, and workforce & business development programs - and capturing the essence of their every day work for b-roll.
To see the work done for Chicano Federation in 2022, click here.