EVENT PROMOTIONS
Throughout the duration of my employment at CSUSM USU, I've created and managed a number of event promotions. The ones listed here are the most significant pieces that have stood out to me throughout the years.
2021 HARVEST FEST
Every October, CSUSM hosts an event to introduce the Fall festivities through activities such as haunted mazes, fall crafts, and fall-themed movie nights throughout our entire student union facility. With the volume of the event, the USU Marketing Team makes it a priority to efficiently promote Harvest Fest to maximize student interest and attendance. Each year, we tackle ways to produce a thrill- ing short film that follows the theme of Harvest Fest.
This year, the theme of Harvest Fest was haunted university. We wanted to capture the essence of eeriness one may experience when on campus after hours, but at the highest level. This video presents you two students who experience a haunting throughout campus through their own eyes, and through the lens. Additionally, to build excitement for Harvest Fest, we released a behind-the-scenes, which dives deep into the production-side of the content they view on social media.
I also put forth energy with the USU Marketing Team to cover events and to produce recap videos to share the following day. Recap videos help showcase the volume of the event, and the enjoyment one may experience when attending an event on campus.
As a result of the pandemic, a vast number of students sought to experience life on campus, whether for the first time or after over a year hiatus of no student enriching experiences. This Harvest Fest brought in a large number of students, and received positive engagement and feedback. With recaps being catered for attendees to reflect back on, it also served as a catalyst for students to seek more campus experiences.
WELCOME BACK WEEK
Due to the pandemic, CSUSM was closed for all students during the 2020-2021 academic year. Students had to experience CSUSM virtually through their computer screens, from online event to online classes. With official statements on a repopulation plan for Fall 2021, welcoming a large number of new CSUSM students became a frequently asked question. I knew how essential it was to make new and returning students feel welcomed and to remind them that CSUSM is their home.
I worked on promotional material that was released just a few days before classes officially began. This video was intended to be a feel-good video that introduced the fall semester, and a new experience for many. This video also stayed consistent with the overall campaign, with it being themed after CSUSM being a home for our students.
The concept for this video was to mimic the stvle of mid 1990's to earlv 2000's home familv videos, often captured on a VHS recorder. It was intended to capture a very authentic and natural feeling, with hard cuts and no smooth transitions, as well as footage coming out very shaky and grainy.
COMMUTER BREAKFAST
* Media resized to fit to website boundaries. Originally 1080 x 1920 (9:16).
When marketing, specifically digital marketing, is your profession, there is an understanding that you have to find methods to create media that is current and relevant to the population you are intending on catering to.
With that in mind, it is a mutual understanding that there is a large emphasis on creating media for TikTok, but also taking into account what trends are popular amongst users. This can be trending audios, certain filming styles, or overall relatability to the user.
Commuter Breakfast is one of our smaller, but higher attendance programs that takes place once a month throughout the academic year. Due to its recurrence, finding effective ways to promote it can be challenging when preventing redundancy.
I saw the opportunity to utilize a TikTok trend and to add a bit more energy into marketing this specific month's Commuter Breakfast by creating a visual that used a popular TikTok audio and keeping in lieu with the trend accompanied with the audio.