In partnership with CSUSM’s department of Safety, Health & Sustainability, the USU Marketing team produced a COVID-19 safety video that highlighted campus guidelines and expectations. Since creation, the video has been incorporated as a university-wide human resources mandatory campus module for any student, staff, or faculty member who utilizes CSUSM.

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I was responsible for the direction and production of the video. With the pandemic at its peak, there were many challenges with in-person filming and ensuring the safety of every individual involved with the filming and production processes. Some of the challenges faced were to reduce contact and touch with any surfaces throughout the campus and with every individual in the filming sessions, reduction in staffing for production, and ensuring that the correct verbiage was being presented to avoid confusion regarding the fluid situation.

 

The goal of the video was to create a video that was informative, showing the steps and actions CSUSM has done to maintain a safe space, while also remaining light-hearted and entertaining. This video was also displayed through the USU Instagram as well as on the CSUSM social media channels to ensure the highest volume of reach.