My goal with the USU Marketing Team is to constantly search for creative and innovative ways to promote bigger social media campaigns. Hiring season has been one of the biggest opportunities for us to strategize a campaign that is consistent and ensures that the campaign is effective in increasing our hiring pool. With previous hiring campaigns being staples to our body of work, the question of “How can we continue to push the envelope?” becomes a concern. Our goal is to never repeat the same campaigns, be unique, and make the campaign consistent across all marketing materials. With this campaign, we learned inspiration can come from some of the most mundane places.

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​Our campaigns consist of a series of videos: One video serving as the main promotional video for hiring, displaying the positions we are hiring for, another video that dives a bit deeper on what the USU work experience provides, and short-form Reels videos that are student testimonials on the positions we are hiring for. Our main promotional video took inspiration from the Pixar film, Ratatouille. After brainstorming, we loved the idea of doing a freeze-frame video and found it charming to tie in that format of video into our hiring campaign. Additionally, we wanted the video to be an endless loop, where the end of the video leads you straight back to the beginning.